Need a Casino Job?
If you are looking for a Casino Job or you have an employment opportunity you need posted and filled, there is a website we’d like to share with you. We found it because some of our friends were...
View ArticleRecords Break at NIGA Tradeshow Ribbon Cutting
San Diego, CA (April 3, 2012) – Although the convention has been underway since Sunday with a Chairman’s Welcome Reception hosted at the USS Midway, the 27th Annual National Indian Gaming Association...
View ArticleBoost Creative Services from CSG Direct Mail
Today I have the pleasure of introducing you to one of our dynamic creative design vendor-partners. CSG Direct Mail has more Boost than ever. Boost is a creative partner for everything over-the-top,...
View ArticleCasino Direct Mail Romero Awards Deadline April 30th
Guest Blog from Dennis Conrad at Raving Consulting. The Casino Marketing Conference at Paris Las Vegas and the highly coveted Romero Direct Mail Awards are fast approaching. From our friend Dennis...
View Article2012 Casino Marketing Conference Returns to Paris Las Vegas
July 24-26, 2012! Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the...
View ArticleAttention Marketers: Facebook is Not Your Friend
Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more...
View ArticleAverage Casino Database is only 76.5% deliverable
On a typical monthly casino mailing, that’s up to $3,500 in cash gets flushed down the drain. Not sure how deliverable your casino database is? Let’s make you the hero with your CFO this month, and...
View ArticleCompete with igaming, bring on the nerds
To compete with igaming you need to “bring on the nerds” Every incumbent gaming operation has had to deal with the expanding gambling landscape and new, large and well-funded competition opening down...
View ArticleMarketing Parcels Build Customer Loyalty
In this article we talk about how Marketing Parcels increase customer loyalty. I went to my mailbox today as part of my regular check for bills, offers and coupons. Normally I expect a stack of...
View ArticleThe Raving Marketing Team at G2E
At G2E in Las Vegas Raving consulting made a video with our very own Tami Jones.
View ArticleSouthern Nevada Postal Customer Council Luncheon Meeting
Southern Nevada Postal Customer Council Luncheon Meeting Wednesday January 16 – 11:30 am – 1 pm Main Post Office, 1001 E Sunset Rd Room 1021 Join us to learn about the US Postal Service Price Changes...
View ArticleYour favorite direct mail piece may be obsolete
Your favorite direct mail piece may be obsolete We’ll it’s that time of year again. The holidays are behind us, there is snow on the ground and the US Postal Service just rolled out their new postage...
View ArticleSQL Address Correction over the web (CASS)
I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings...
View ArticleCasino Triggered Automated Marketing
Everyone in the casino industry has struggled with new player signup bounceback mailers. Can we send them something to bring them back? How soon do we send them something? How many man-hours can we...
View ArticleCasino Technology Conference
I had the pleasure of attending the Casino Technology show last week at the Green Valley Ranch in Las Vegas. I never miss anything casino direct mail or casino technology. In one of the casino...
View ArticleHow to easily implement modern marketing technology into your casino
Your team is only so big. You need to handle all your marketing options but new social media and marketing tools are becoming available way faster than any team can keep up with. How do we choose where...
View ArticleRecapture Inactive Casino Customers
Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably...
View ArticleHOW TO SAVE MONEY ON DIRECT MAIL
HOW TO SAVE MONEY ON DIRECT MAIL… BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked...
View ArticleNCOA IGT Patron Addresses
So, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year. (The US Postal Service says 17% is the national average amount of people that move...
View ArticleAre your casino players getting your direct mail?
Are your casino players getting your direct mail? You might find that not all of your good players are getting your casino direct mail offers. If you have great players you might automatically assume...
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